Nature Solution is a brand that aims to provide consumers with access to the best nature has to offer. They firmly believe that what is applied externally is equivalent to what we consume internally, as such they strive to prepare products of the highest quality, without the harmful effects of artificial chemicals. We were approached for a rebrand, to help represent the brand’s core believes in a professional manner.
We wanted to align the external look and feel of the brand with the internal values that the team upholds in all it’s products — clean and natural
Most of the existing clientele has associated the brand to it’s hand drawn logo of a three leaf clover. How do we come up with a rebrand which still feels authentic to our existing customers?
Redesign the brand’s logo to retain it’s key aspect of a three leaf clover, but with the colors and type that represent the brand’s values.
Staying true to the brand’s focus on natural products, we started off with the colors most commonly found in nature — green and brown. We then added some contrasting colors for versatility and tweaked the overall color palette to be bright and feminine, reflecting the brand’s personality and the client’s intention of wanting the brand to look modern and professional.